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It helps if you explain what exactly it is you want to do.

Will you be going to a commercial printer using either offset or digital presses?

Will the brochure be in full color cmyk?

Will it be a virtual publication such as a pdf or epub?

Have you talked to a printer yet and found what they want?

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Pages is OK for printing directly to a desktop printer but presents enormous difficulties when trying to create a job suitable for commercial printing. It lacks crop marks, slugs, adequate color management, can not print spot colors or 'specials', show cutouts, it tends to produce black text as cmyk mixes without a lot of hard work by the user and mostly produces unusable pdf files.

Recommended software would be Indesign and Quark XPress both of which require professional training as well.

My recommendation is get a professional Graphic Designer or the printer's DTP staff to do the final work for you ready to press if all the above sounds like foreign gibberish to you.

Designing Brochures on Mac

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Aim for simplicity

Do not try to impress your customers with an abundance of colors or complex graphics. Simple brochure design can be incredibly spectacular and not boring at all. The use of contrasting colors or embossing in the design is a classic that is always appropriate: visually, it does not overload the document and looks professional.

Provide convenient navigation

You need to engage the customers, not to make them confused. If you want to convey a message to the reader, take him/her along the route you have set. Here are some necessary design tips:

Present a brochure with more than eight pages in a structured fashion;
Add a list of contents to the beginning: thus, it will be easier for the user to find what he or she needs;
Use bulleted lists: they are eye-catching and generally give you an understanding of what the brochure is about.

Tinker with formats

It is up to you to decide whether you want to make a brochure in a standard book format or try more original versions in the form of a circle, map, pyramid or origami. But keep within limits: a brochure should be comfortable for reading.

Pay attention to the brochure’s functionality

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The brochure can be more than just a source of information about a company or product. Make it useful, increasing the chances of avoiding a trash bin. For example, if your company makes cosmetic goods, give some skin care tips. When offering ski equipment, add a list of popular resorts.

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Choose a material that will enhance the image you are forming

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Think of the way to match your image. Coated high-density paper will add to the brochure's solidity. The design materials will highlight following the trends. And if you want to focus on social responsibility and environmental protection, use recycled paper.